In the latter part of 2018, Bloomberg reported that the beloved Coca-Cola Co. was in talks with Aurora Cannabis in Canada about drinks infused with non-intoxicating CBD. Coca-Cola spokesperson Kent Landers had stated in an email that the company had an eye on CBD as a potential ingredient for “wellness beverages around the world.”
Even though the report specifically stated that Landers did not comment about interactions with Aurora, Aurora’s shares jumped an astounding 23 per cent, and a few other cannabis-industry stocks saw a similar boost. The excitement that something like cannabidiol, a cannabis derivative, could become part of one of the top five most valued brands in the world generated quite the buzz in the CBD industry.
Throughout 2019, however, Coca-Cola has dismissed rumours about joining a joint venture with the cannabis industry. During the Berkshire Hathaway Annual Shareholders Meeting in Omaha, Nebraska, major shareholders voiced concerns that cannabis could tarnish the ever-wholesome image of the brand. That said, the social stigma is fading, and CBD does not usually show in a drug test.
A YouTube video posted by Gabor, the Blind Guy, recently spurred speculation that Coca-Cola infused with CBD was in the works. The video maker claimed that his father had been approached by “Coca-Cola in Canada” to make a capping machine that could make Coca-Cola cans childproof. That video has since been deleted.
Yesterday, Coca-Cola spokesperson Kent Landers again tried to squash any speculation that the company would enter the CBD market. Landers told Fox Business the rumours that Coca-Cola intended to make a hemp-oil-infused beverage were untrue. He further stated:
“As we have stated many times, we have no plans to enter the CBD market.”
In the ever-evolving CBD industry, major food product manufacturers have shown interest in CBD-infused products, including Ben & Jerry’s, but true predictions about CBD products are hard to make. One thing is for sure, however: It’s looking like the only way the world will know for sure that they can get a can of Coke with CBD is when it shows up on store shelves. Anything before that day ever comes is bound to be dismissed as speculation.
Disclaimer: https://cbdorigin.com/coca-cola-and-cbd-are-the-rumors-finally-done
