The fashion industry has recently turned its attention towards ethically sourced, sustainable garment production. If you look into it, consumers can be categorized into three categories.  The first is the “self” consumer, who cares about their own needs and does not care about the source of their garments. The second is the “social” consumer, who mainly strives to create a social image.  […]

 Hemp is this planet’s most vital, longest-lasting organic plant fibre! It is unmatched in durability, resiliency, anti-microbial and anti-fungal properties, making it the most popular fibre for the eco-conscious in the fashion industry. Hemp is a weed that grows like one, so it needs no synthetic herbicides or pesticides to grow. This means that clothes made […]

What If We Told You That You Could Wear Clothing Made From Cannabis? Oh yes, you can! But this is familiar. Hemp fabric has been discovered in some of the oldest surviving artefacts, wrapped around royalty and commoners alike. Hemp, aka Cannabis Sativa L., is said to be one of the earliest cultivated plants. Hemp […]

Hemp has been a center of debate for a while. With the stigma attached to Cannabis for its most popular usage, the general public has been hesitant to accept help. This variant falls under the scientific name Cannabis, into their daily lives until recently. The biggest reason behind this change in perspective is the relentless […]

With the rate at which climate changes are taking place, I’m sure each one of us wants to do our bit to reduce the amount of carbon emission released into the environment, one of the biggest factors behind this scary phenomenon. When we talk about climate change we focus on industries such as energy, food, etc, but did you know that the […]

Hemp clothing has its own set of advantages. There are various benefits of hemp clothing, not only for the consumer but also for the environment. It is a very durable fabric that is also comfortable. Since hemp is grown devoid of chemicals, it is a very healthy choice for most people. If you are environmentally conscious, this […]

Hemp fabric is a sustainable textile made of fibres of a very high-yielding crop in the cannabis sativa plant family. Historically used for industrial purposes, like rope and sails, hemp is one of the most versatile and durable natural fibres. Hemp has 8x the tensile strength of other natural fibres, making it the perfect choice […]

What Is Sustainable Fashion?   The phrase, sustainable fashion, is used often, but not many people know about it. The fashion industry has significantly contributed to piles and piles of waste matter accumulating in and around landfills. Consumers who do not think about the environment before purchasing must be aware of how much their choices […]